Blog
Guides to make your website bring in clients.
I write down what I explain to clients in the assessment: what to build, what it costs, how to show up on Google and how to stop losing inquiries. With sources, no fluff.
Websites
Websites that sell
Websites · 7 minSmall business website checklist: 25 must-haves for a site that sells25 points to check your site in 20 minutes: mobile speed, message, trust, technical SEO, tracking and privacy.Read →Websites · 6 minLanding page vs website: which one does your business need?What each one is, when to start with a landing page and when you need a full website.Read →Websites · 7 minWix vs a custom website: which is right for your small business?When Wix or Squarespace is the right call, when custom pays off, and the math to decide.Read →
Web apps
Web apps and platforms
Web apps · 7 minHow to choose a web developer without regrets.The questions to ask before you sign, the red flags to watch for, and what must be in your name.Read →Web apps · 7 minWeb app or native app? When each one makes sense.Real differences, costs, App Store and Google Play fees, and when each one makes sense (PWAs included).Read →
SEO
Getting clients from Google
SEO · 8 minGoogle Business Profile: a step-by-step guide to showing up on Google MapsStep by step: set up, verify and improve your Google Maps listing — following Google's official rules.Read →SEO · 8 minSEO for service businesses: how to get clients from Google without living on social mediaHow to win clients from Google without living on social media: money pages, topic clusters and tracking quote requests.Read →
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