Case study · B2B real estate
Audit Propiedades: a B2B website that generates inquiries.
An independent auditing firm for apartment buildings and condo associations in Chile, covering finances, HR and legal compliance. Its client isn't one person: it's a board that has to decide together.
- Industry
- Building and condo association audits
- Location
- Chile
- What we built
- B2B website with SEO, blog and inquiry dashboard
- Status
- Live · auditpropiedades.com
The challenge
Selling a service nobody searches for until something goes wrong.
Many condo boards, the Chilean equivalent of HOA boards, don't know whether their property manager handles funds properly until an inflated fee or an irregularity shows up. That's when they search on Google, and the website has to be there.
And the decision isn't made by one person: the board needs to understand what's reviewed, how long it takes and what they get at the end.
What we built
A website that explains, builds trust and captures leads.
- A message aimed straight at the pain: "Is your property manager handling the funds properly?"
- The three areas reviewed: financial, HR and legal audits.
- Audit plans and the full process, from the first meeting to the final report.
- A free initial consultation as the first step, plus an inquiry dashboard for the team.
- A blog with guides, such as how to audit common fees, to rank on Google.
- Mobile-first design, because that's where board members read.
How it works
A board's path to hiring.
- 01
Searches on Google
Finds an article or the services page when they suspect a problem.
- 02
Understands the service
Sees what's reviewed, the plans and the stages of the work.
- 03
Requests a meeting
Books the free initial consultation from the site.
- 04
The team follows up
The inquiry lands in the dashboard for follow-up.
For your business
What you can take from this case.
In B2B professional services, clients arrive from Google when they already have the problem. What works is pairing clear service pages with articles that answer their questions and lead to a quote. That's exactly what we do in SEO services; see also real estate websites.
Let's talk.
Free 30-minute assessment. I'll tell you honestly whether I can help, what it costs and how long it takes.