Case study · Own product
Habit Scaling: my own app, sold in US dollars.
This isn't a client project; it's my app. I designed it, built it and sell it as a subscription. It's the most direct proof that I can ship a digital product end to end, billing included.
- Industry
- Productivity app · SaaS
- Location
- Built in Chile, sold worldwide
- What we built
- Full web app with subscriptions
- Status
- Live · habitscaling.com
The idea
Do what you said you'd do. Every day.
Habit Scaling brings together what usually lives in five different apps: habits, goals, tasks, business and training. It works on phone and desktop.
I built it because I needed it myself, and because I wanted to prove that a self-owned product, billed in dollars, can be built from Chile.
What it does
Real features, in production.
- Habits with a time and place, and a streak that doesn't reset if you miss one day.
- Goals with a number and a deadline, with a visual progress map.
- Business in 90-day cycles: goals, tasks, systems and a weekly review.
- A 90-day gym plan with workouts and a macro calculator.
- Real work-time tracking with stats.
- Google sign-in and optional Google Calendar sync.
The business model
A USD subscription with regional pricing.
The app is billed monthly or yearly in US dollars, with one price for Latin America and another for the US, Canada, Europe and the rest of the world, plus a one-time founder plan. All of it is published on the site.
Building it meant solving what every SaaS has to solve: sign-up, login, Google permissions, recurring billing, a refund guarantee and privacy policies.
For your project
What it means for you.
If you want to launch your own subscription app or platform, you won't be my first product: I've already been down the whole road with mine. See web app development.
FAQ
Frequently asked questions
Can you build a subscription app like this for me?
Yes. Google or email sign-up, plans, recurring billing and an admin panel are pieces I've already built and run in production.
Let's talk.
Free 30-minute assessment. I'll tell you honestly whether I can help, what it costs and how long it takes.