Case study · Real estate
CIVI Propiedades: a brokerage with its own property search.
A real estate brokerage on Chile's central coast (Viña del Mar, Concón, Reñaca and Valparaíso) that stopped relying only on listing portals. Today its listings live on its own site, with detail pages, a calculator and every lead saved in a dashboard.
- Industry
- Real estate brokerage
- Location
- Viña del Mar, Chile
- What we built
- Real estate website with search, calculator, valuation tool and dashboard
- Status
- Live · civi.cl
The challenge
Selling and renting without losing buyers to the portals.
CIVI sells and rents apartments, houses, offices and retail spaces in the Valparaíso region of Chile. Like most brokerages, it listed on big portals, the local equivalent of Zillow or Rightmove, where each listing sits next to hundreds of competitors.
The issue is simple: buyers compare, get distracted and contact someone else. The brokerage needed a place of its own to show all of its listings under its brand, where every inquiry goes straight to the team.
What we built
A website that works as the brokerage's own portal.
Property search
Visitors browse the brokerage's listings and open a listing page with photos, price and features.
Calculator
A tool so buyers can run their numbers before calling, without leaving the site.
Valuation tool
Owners who want to sell or rent submit their property details, and the brokerage receives a qualified lead.
Lead dashboard
Every inquiry is stored in a dashboard, along with the property the person was interested in.
How it works
The journey of a prospective buyer.
- 01
Finds the site on Google or social
The site is optimized for searches like apartments and houses for sale in Viña del Mar, Concón and Valparaíso.
- 02
Searches and compares
Browses, opens listings and uses the calculator without having to contact anyone yet.
- 03
Inquires
When a property fits, they send an inquiry or message on WhatsApp straight from the listing.
- 04
The brokerage follows up
The lead lands in the dashboard with the property details, ready to book a viewing.
For your business
What you can take from this case.
If you run a brokerage or a real estate team in the US or UK, the core idea is the same: own a channel of your own alongside the portals, with your listings, your brand and your leads. The valuation tool is especially useful for winning seller leads, the hardest part of the business.
See how we approach it in real estate websites, or check web app development if you need a custom search or dashboard.
FAQ
Frequently asked questions
Do I have to stop listing on portals?
No. Portals still help you reach more people. Your own site adds a channel where visitors only see your listings and contact you directly.
Can I add listings myself?
Yes. A real estate site can come with a dashboard to add, edit and pause listings without needing a developer.
Let's talk.
Free 30-minute assessment. I'll tell you honestly whether I can help, what it costs and how long it takes.